Fleur Elise Bkln is a start up flower business that focuses on bringing one of a kind floral design from flower market to table. Each arrangement is designed based on the customer’s preference in colors, flower, or feel. However, the florist has complete freedom to interpret through her design. The casualness and freedom was the main ideology behind this business and we tried to bring that concept into the logo by using one of Elise’s favorite plant Stripa and the color purple.