LYRIC

NEW YORK

 
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70 Pine is Lyric’s latest addition and for this event various influencers and media across hospitality, lifestyle, travel, business, and real estate will get an exclusive interactive experience with the property’s unique offerings. Each Lyric hotel has specially designed elements and features to improve a creative traveler’s trip. To highlight the innovative designs in this event, we have designed the space to be gallery like to bring focus on the features in the room, and carefully curated the books, giveaways, and other design elements to amplify the brand’s Identity.

 

 

 

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 WELCOME MOMENT

Arriving at the hotel lobby, guests will first engage with lyric lifestyle as they pose among the styled entry way. Upon traveling up to the rooms, they will first be greeting with other influencers in an immersive space with music, drinks, and small bites served. Slowly, the staff will then guide them in groups to room ‘Create’, ‘Renew’, and ‘Connect’.

 

 

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‘CREATE’

In this room, guests will learn about the tech capabilities, work space, and bright, studio like lighting features integrated into the property design to provoke inspiration and collaboration. To mimic Lyric’s passion for creativity, guests will also have the opportunity to interact with the onsite lyricist who creates impromptu lines for attendees to enjoy, the suite will transform into a brainstorm space, emulating the room’s ability to exemplify creativity and inspiration.

 

 

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‘RENEW’

In this room, guests will get insights on the custom crafted furniture, lighting, headboard and bedding that elevates the sleeping experience of busy travelers. Before leaving guests are also able to enjoy a complimentary massage or face mist and lip bar treatment for rejuvenation.


‘CONNECT’

In this room, guests will enjoy curated F&B as they discover the Lyric Lifestyle, and the accessibility Lyric creates for creative travelers, which includes direct access to state-of-the-art fitness center, laundry services, and restaurants and cafes. Here, selected vendors will be featured through custom cocktails and light bites, connecting guests to the sights, smell, and taste of NYC as they experience its culture and communities.


MAP DESIGN

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