Lunar New Year 2020 celebrates the ‘Metal Rat’, and here we help brand and bring the personality traits of the metal rat to life with the W creative lens.
This is a branded toolkit that is sent to W hotel in regions to better brand the customer journey during Lunar New Year. Within this tool kit, it contains printed brand guideline, red box with red envelopes, usb with digital files, and folded origami rat.
The Rat
base rat
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Pattern
Trait Rats
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WeChat
TO DRIVE BRAND ENGAGEMENT FOR W AROUND LUNAR NEW YEAR, WE CREATED THE METAL RAT QUIZ ON WECHAT TO EXTEND THE REACH TO MORE AUDIENCES AND TO CREATE CONVERSATION.