M. Gemi is a New York Based company that specialize in Handmade Italian Leather Shoes. Made in Italy the old way and sold the new way. 

For this new store at the Hudson Yards, we created a Modular display system that allow M. Gemi to evolve at their own speed. Dynamic movement is at the core of this display, inspired by the different textures in the store, we choose three different material finishes for the display that can be changed. Two of the column is  powered with a motor and could be revolving.